LEDs Broadcast Commercials in LA Subway Tunnel
Subway tunnels in LA’s Red Line began showing commercials last Tuesday. LA’s Mass Transit Authority (or MTA) recently approved the installation of a series of 360 LED lights in such a way so as to make advertisements appear to float outside of each window. The lights span a quarter-mile of tunnel. As cars pass by at specific speeds, the combination of a rapid series of the LEDs cause the human eye to see a video. The videos in LA’s tunnels will alternate between as many as 18 different ads each month. Appropriately, a trailer for the movie Speedracer brought in this new era of advertising for the MTA.
If you’re looking for an irresistible object d’art to enliven your own space, consider DLK’s collection of LED glass art. The Arachnesque art at left is certain to garner admiration from casual guests and weekend art critics alike.
More information about LED desk gadgets
Source, with VIDEO of ad display
Top photo, showing Paris subway tunnel, by makeshiftlove
